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Protecting Your Brand Identity: Why Trade Marks Matter for Your Business​

Learn how to safeguard your brand with trade marks.

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Last updated 23 April 2025

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For entrepreneurs, a strong brand is more than just a catchy name or flashy logo — it’s your identity, your competitive edge and the unique face of your business in a crowded marketplace.  Safeguarding that brand begins with trade marks, which grant legal rights over the signs that set your business apart. ​

In this session, hear case studies on common trade mark protection challenges and learn how to make informed decisions for your business. We’ll also walk you through IPOS’ digital platform to simplify the trade mark filing process. Join us to take the first step in securing your brand!​

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26 May 2025, Monday, 7.00pm – 8.30pm (SGT)

Imagination Room, Level 5, National Library Building

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Speakers

Image of Mr Xavier Koh, Trade Mark Examiner, IPOS​

Mr Xavier Koh

Trade Mark Examiner, IPOS​

Image of Representative from LAUNCH

Ms Jean Yong

Launch Specialist, NLB

Programme

Programme Details

Time​

Programme

Speaker​

7.00pm – 7.30pm​

Registration and Refreshments ​

​

7.30pm – 8.20pm​

IP Sharing:​

  • Basic of what is a Trade Mark and Benefits of Registering your Trade Mark in Singapore​

  • Case studies (common issues faced by companies for their trade mark registration and steps around it)​

  • Tips to using IPOS’ online platforms such as IPOS Digital Hub and IPOS Go to get your trade mark filed quickly ​

  • Processes on using Singapore as a base to getting your trade mark registered overseas ​

  • Q&A​

Mr Xavier Koh, Trade Mark Examiner, IPOS​

8.20pm – 8.30pm​

Sharing by NLB ​on LAUNCH

Ms Jean Yong, Launch Specialist, NLB

8.30pm ​

Networking and Refreshments ​

​

Co-organised by IPOS and NLB, and a part of LAUNCH