Chong Boon Sim
Associate Director of Industrial Design, Razer Inc
“No matter how small or big an idea, it has the potential to make a significant impact. However, it is essential to experiment, engage in trial and error, and verify its potential before transforming it into a great idea.”

Tell us more about your innovation, and how it made a difference.
The best mouse I designed would be the Razer Naga multi button gaming mouse. With its unique 12-button thumb grid and ergonomic design, the Razer Naga provides gamers with the control they need for an ultimate gaming experience. The buttons allow gamers to map their skills onto the mouse for easy usage.
My design was a game-changer for many gamers. With its unusual design, the Razer Naga was initially met with scepticism, but it quickly became one of the best-selling mice on the market.
Of course, we didn't stop there. We constantly seek feedback from users to improve upon the next version and continued to ask ourselves how we could improve upon the Razer Naga. New versions were released in 2013 and 2017, providing gamers with a more customised and immersive experience.
We also created a left-handed version of the Razer Naga specifically for the gaming community. Many gamers with disabilities shared how this mouse transformed the way they work and play. Moreover, the mouse's 12-button side panel can be easily integrated with corporate functions such as Adobe Photoshop and others.
Find out more about the Razer Naga line.
Can you share some moments of inspiration/challenges and how you overcame them?
There is a severe lack of awareness of this specialty. It is also common knowledge that this field of design is dominated by men. As a woman in this specialty, we often find that we’d need to work twice as hard to succeed.
I always believe that with experience and determination, you will grow exponentially to achieve your desired outcome. Every different product I’ve designed has provided different user experiences and all done through multiple rounds of trial and errors.
From conception to creation, the process involves initial paper sketches, followed by 3D modeling and physical samples. Even after 18 years in the field, the excitement of seeing a product come to life still brings me much joy and excitement.
Boon Sim is an Associate Director for Industrial Design at Razer, the world’s leading lifestyle brand for gamers and have been with the company since 2009. She studied Industrial Design at Limkokwing University in Malaysia and later took her degree at Swinburne University of Technology in Australia. Some of her best works include the Razer Iskur gaming chair with lumbar support and the DeathAdder line, which is Razer’s best-selling gaming mice.