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Creative connections for a cleaner community
Explores "Creative Connections," showcasing innovative projects and collaborations that highlight the intersection of creativity and intellectual property for World IP Day 2024.

Stridy
Each year, about 33% of global waste is improperly disposed of, or littered. This causes environmental degradation through pollution, and is detrimental to human health as well. Numerous efforts have been made to combat and clean up litter, but can these contributions be consolidated, effectively coordinated, and tracked to measure their impact and progress?
Enter Stridy. Founded in 2020, Stridy, an innovative non-profit organisation headquartered in Singapore has collected over 640,000 trash items, weighing close to 17,000 kgs, covering almost 50,000 km in distance cleaned across 80 countries.
Their secret? A proprietary Stridy App, which was locally designed to empower every individual to understand, quantify, and visualise their waste management contributions on a global scale. The Stridy App’s global impact dashboard allows users to see how their individual or group efforts are contributing to making communities around the world cleaner, in real time. Through this innovative use of technology, the app enables users to better able to understand their own progress at scale, witness the growing impact of a like-minded community, connect easily, and inspire one another to continue. Over 8,000 Striders around the world have registered on the mobile app, and the community looks set to continue growing.
"Cleaning up litter can seem daunting and never-ending, so why not innovate and leverage tech for greater efficiency and impact? That’s why the Stridy app was developed to equip every individual with knowledge of their contributions, enable connections, and catalyse collective impact to create cleaner cities and communities."
-Yasser Amin
Chief Stridy Officer
Beyond individual efforts, the Stridy app includes key capabilities that enable users to create litter-picking teams that fellow app users and members of the public can join, helping to streamline community efforts. Continually innovating, Stridy is also looking to grow the app’s capabilities to enable users to communicate and reach out to participants through the app for more efficient, personalised connections.
Driven by passion and creativity, the Stridy team has created a novel and effective solution to help combat the global issue of improper waste disposal. With trade mark protection in place, Stridy is also well-placed to extend its vision and continue growing its suite of innovative solutions to create sustainable cities and living environments, while bonding communities and the people within them.