Tay Kewei: Sassy Singer-Songwriter

Photo of Tay Kewei, courtesy of Cross Ratio Entertainment

Kewei started her musical career as a backing vocalist for renowned Mandopop stars such as Wang Lee Hom, David Tao, A-Mei, and JJ Lin, but her love for music soon saw her picking up various instruments, such as the piano and erhu, as well as writing her own songs. Ever since, Kewei has released albums in English, Mandarin, and Japanese, and has toured across Asia.

Delivering music that range from modern, heart-rending ballads such as "Why Don't You Let Go" and "你还不知道" to upbeat tunes like “念念不忘" that infuses traditional Chinese music themes, it is no wonder that Kewei's music has been featured across Singapore's music charts from as early as 2009.

“Knowing that my music has inspired and touched the hearts of my listeners gives me strength to continue creating. With the knowledge that my works are protected by IP, I can do so with my mind at ease.”

Kewei’s talents have since clinched her multiple awards through the years, such as Best Newcomer in the Singapore Hits Awards in 2010, and the Young Local Artist of the Year in the 25 th COMPASS (Composers and Authors Society of Singapore) Awards.

Apart from writing her own songs, Kewei has also written music for Mediacorp Channel 5 and Channel 8, including 'Light In You' for illumi Asia, and All You Had To Do' for Income Insurance, a tribute to mental health awareness and represented Singapore at multiple music festivals, such as the Chengdu International Sister Cities Youth Music Festival and the China-ASEAN Friendship Concert in Beijing in 2015

Over the years, Kewei has steadily been known as a notable lifestyle creator and fashion icon. She has collaborated with local and international brands as a host, content creator, ambassador to reflect her dedication and skills. Currently signed with Cross Ratio Entertainment, Kewei has since expanded her repertoire and made her foray into the acting scene by participating in musicals, such as the original musical “Innamorati” by Toy Factory Productions, and "Beauty World", directed by Dick Lee.